Lakewood Roofing Contractor With Deep Roots in the Neighborhood
Lakewood isn’t just an area we work in—it’s where our story started.
The Bert family has lived in and around Lakewood for well over a century. Long before Bert Roofing became a formal Texas corporation in the 1980s, roofing was already part of our family’s trade. Our grandfather and patriarch, John Edward Bert, was doing roofing work as far back as the 1960s, and that experience carried forward to the next generations.
Bert Roofing was co-founded by John Barry Bert, John Edward Bert II, and Dee Bert, but the foundation was laid decades earlier. At various points in time, three generations of Bert’s lived under the same roof on Revere Place, just behind St. Thomas—squarely in what everyone then (and now) simply called Lakewood.
Growing Up in Lakewood
Lakewood has always had a distinct identity within Dallas—a neighborhood with a small-town feel inside a large city. That sense of continuity matters to the people who live here, and it’s something you only really understand if you’ve experienced it firsthand.
Elementary school was at Stonewall Jackson Elementary (now Mockingbird Elementary), followed by Woodrow Wilson High School. Woodrow, in particular, has long been a point of pride in Lakewood. Multiple generations of our family attended Woodrow, going back nearly to the school’s earliest years. One great-uncle, Glen Bert, was captain of the Woodrow football team in the 1930s—a family detail confirmed through original yearbooks.
That kind of continuity still resonates in Lakewood today.
The Lakewood That Shaped Us
Like many Lakewood kids, growing up meant spending a lot of time at the East Dallas YMCA, hanging out around White Rock Lake, and catching dollar movies at the Lakewood Theater. It also meant countless meals at local institutions like Dan’s Lakewood Café—a long-standing neighborhood fixture.
Lakewood sits on the west side of White Rock Lake, and for a long time the lake was a natural gathering place. Long before today’s curfews and crowds, it was simply where kids ended up. That proximity to the lake remains one of the defining features of the neighborhood.
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- Lakewood Theater
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- Woodrow Wilson East Dallas
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- White Rock Lake
A Neighborhood of Architectural Variety
Lakewood reflects decades of change. You’ll find everything from historic homes to newer, modern builds, often side by side. Certain streets—especially Lakewood Boulevard—are known for their historic character, including Mediterranean-style homes with Spanish tile roofs. Other areas reflect more contemporary construction on smaller but highly desirable lots.
That architectural range is one of Lakewood’s defining traits—and one reason experience in the neighborhood matters.
Bert Roofing has completed projects throughout Lakewood, including work on Lakewood Boulevard and Tokalon, a street frequently recognized in local real-estate circles as one of the most beautiful residential streets in Dallas.
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- In Progress
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- GAF Timberline
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- GAF In Lakewood
Professional Credentials, Quietly Backed by Experience
While our roots in Lakewood go back generations, Bert Roofing also meets the formal standards homeowners expect today. We are an RCAT-licensed roofing contractor in Texas and have earned multiple Golden Hammer Awards from the North Texas Roofing Contractors Association. Bert Roofing is a CertainTeed-certified contractor and a preferred contractor for Owens Corning and GAF, relationships built through consistent workmanship rather than volume-driven production. These credentials matter—but they are secondary to the experience that comes from decades of working on Lakewood homes.
Why Local History Still Matters
Lakewood homeowners tend to value continuity. They notice when a contractor understands the area—not just the houses, but the history behind them. Being able to say “we grew up here” isn’t a marketing line for us; it’s simply true.
That long view—from our grandfather’s early roofing work in the 1960s to today—is part of how we approach every project in Lakewood: with familiarity, restraint, and respect for the neighborhood
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