Dallas Roofing Contractor
Dallas is a Wild West roofing market. Homes range from century-old pier-and-beam houses to modern custom builds. Storms are frequent. And there are essentially no barriers to entry. Anyone can call themselves a roofer in Dallas.
That freedom cuts both ways. It creates choice—but it also creates a very low bar. Homeowners often don’t feel the consequences of a bad roofing decision until years later, when the original contractor is no longer around.
Bert Roofing has worked in Dallas long enough to see how good roofs are built, how bad ones fail, and why many of those failures don’t show up right away.
Dallas Is Not a Commodity Roofing Market
Many homeowners are led to believe that roofing is a commodity—that shingles are all the same and the only meaningful difference is price. In Dallas, that assumption causes more long-term problems than almost anything else.
Roof quality lives in details most homeowners will never see:
how materials are sourced, how flashing is installed, how ventilation is handled, how crews are supervised, and whether the work actually follows manufacturer instructions and building code.
Shortcuts don’t usually fail immediately. They surface years later—after warranties are harder to enforce and after the contractor has disappeared.
That’s why bad roofers often “get away with it” in Dallas. They’re gone before the problems show up.
Where Dallas Homeowners Get Burned
One of the biggest red flags we see is money requested up front. Outside of rare cases involving truly custom-ordered materials, there is little justification for collecting funds before work begins.
Up-front payment often goes hand-in-hand with another issue: paper contractors.
Paper contractors are sales operations, not roofing companies. They didn’t exist before the storm, assemble crews they’ve never worked with, and won’t be around long after the job is finished. When problems surface later, there’s no one left to answer the phone.
Our Non-Negotiables
There are lines we won’t cross, even if it costs us the job:
- No deductible absorption. Texas law prohibits contractors from paying any portion of a homeowner’s insurance deductible. We follow the law.
- No unvetted crews. We don’t assemble random labor just to get a job done.
- Material integrity. We source materials through long-standing relationships with established suppliers. We do not buy seconds, gray-market materials, or anything sold through informal marketplaces.
- Code and manufacturer compliance. We follow applicable IRC requirements and install roofing systems according to manufacturer instructions—because warranties only matter if the roof was installed correctly.
The Ethical Line We Won’t Cross
Dallas has no shortage of unethical roofing practices. We don’t participate in them.
- No insurance manipulation or manufactured damage
- No door-to-door pressure tactics
- No material swapping or bait-and-switch installs
- No disappearing after the job is complete
We’ve been roofing in Dallas since 1988. In an industry where most contractors don’t last five years, longevity matters—especially when roofing problems often take years to surface.
Who We Are Not For
If your main goal is the cheapest roof, we’re probably not the right roofer for you. Cheapest and lowest quality tend to travel together.
What we focus on instead is best value: durable systems, proper installation, lawful practices, and accountability that still exists years down the road.
A Dallas Roofing Reality
If you’re roofing a home in Dallas, the thing that actually matters most is who installs the roof.
Roofers often look alike on paper, but the difference is hidden in workmanship decisions homeowners can’t easily inspect—and in problems that don’t appear until long after the check has cleared.
That’s the difference between a roof that simply passes inspection and one that quietly performs for decades.
Neighborhoods We Serve in Dallas
Dallas isn’t one housing market. Construction styles, roof systems, and failure points vary widely by neighborhood. We work throughout Dallas, with particular experience in the areas below.