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Lakewood is not just an area we work in. It is where our story started. The Bert family has lived in and around Lakewood for well over a century. Long before Bert Roofing became a Texas corporation in the 1980s, roofing was already part of the family trade. Our grandfather and patriarch, John Edward Bert, was doing roofing work as far back as the 1960s, and that experience carried forward to the next generations.
Bert Roofing was co-founded by John Barry Bert, John Edward Bert II, and Dee Bert, but the foundation was laid decades earlier. At various points in time, three generations of Berts lived under the same roof on Revere Place, just behind St. Thomas, squarely in what everyone then and now simply calls Lakewood.
Lakewood has always had a distinct identity within Dallas, a neighborhood with a small-town feel inside a large city. That sense of continuity matters to the people who live here, and it is something you only really understand if you have experienced it firsthand. Read the Bert Roofing story.
Elementary school was at Stonewall Jackson Elementary, now Mockingbird Elementary, followed by Woodrow Wilson High School. Woodrow has long been a point of pride in Lakewood, and multiple generations of our family attended, going back nearly to the school's earliest years. One great-uncle, Glen Bert, was captain of the Woodrow football team in the 1930s, a detail confirmed through original yearbooks.
Like many Lakewood kids, growing up meant time at the East Dallas YMCA, days around White Rock Lake, dollar movies at the Lakewood Theater, and countless meals at neighborhood institutions like Dan's Lakewood Cafe. Lakewood sits on the west side of White Rock Lake, and that proximity to the lake remains one of the defining features of the neighborhood.
Lakewood reflects decades of change. You will find everything from historic homes to newer modern builds, often on the same block. Certain streets, especially Lakewood Boulevard, are known for their historic character, including Mediterranean-style homes with Spanish tile roofs. Other areas reflect more contemporary construction on smaller but highly desirable lots. That architectural range is one of Lakewood's defining traits, and one reason experience in the neighborhood matters.
Bert Roofing has completed projects throughout Lakewood, including work on Lakewood Boulevard and Tokalon, a street frequently recognized as one of the most beautiful residential streets in Dallas.
While our roots in Lakewood go back generations, Bert Roofing also meets the formal standards homeowners expect today. We are an RCAT-licensed roofing contractor in Texas and have earned multiple Golden Hammer Awards from the North Texas Roofing Contractors Association. We are a CertainTeed-certified contractor and a preferred contractor for Owens Corning and GAF, relationships built through consistent workmanship rather than volume-driven production.
Lakewood homeowners tend to value continuity. They notice when a contractor understands the area, not just the houses but the history behind them. Being able to say we grew up here is not a marketing line for us. It is simply true, and it is part of how we approach every project in the neighborhood.
Historic home, modern build, or something in between? Tell us the home and we will come walk the roof and give you a straight assessment.
