Roofing Scams and Sales Tricks Homeowners Should Watch For in Dallas
I have been in the roofing industry since the 1980s. I serve as President of Bert Roofing. I am an RCAT Licensed Roofing Contractor through the Roofing Contractors Association of Texas, which is a voluntary credential in a state that does not require roofing licenses. I also served as President of the North Texas Roofing Contractors Association and spent six cumulative years on its Board of Directors in various roles.
That perspective matters.
When you have been around this business long enough, you see patterns. Some practices are simply poor business habits. Others cross the line into deception. A few are illegal. Most homeowners never see what happens behind the curtain. They hear a pitch, they see a yard sign, and they make a decision.
This page is not about attacking competitors. It is about helping homeowners make thoughtful decisions and recognize sales tactics that are more about closing than advising.
“We’ll Cover Your Deductible”
For years, one of the most common lines in storm restoration was, “We’ll cover your deductible.”
It sounds generous. It is not.
When a contractor offers to absorb or “cover” a deductible on an insurance claim, the money has to be accounted for somewhere. That typically means adjusting the invoice so it appears the deductible was paid when it was not. At a minimum, that is dishonest. In more serious cases, it drifts into insurance fraud.
Texas law now prohibits contractors from waiving or absorbing a deductible on an insurance claim. The practice has diminished, but it has not disappeared. The language has simply become more subtle.
If someone leads with “we’ll take care of your deductible,” that should cause you to slow down, not sign faster.
Do I Have to Pay My Insurance Deductible in Texas?
The “Sign Today” Pressure
This one is not illegal. It is sales psychology.
You may hear that the price is only good today, that materials are about to skyrocket, or that a special upgrade disappears if you do not sign immediately. The intent is to create urgency.
In reality, roofing pricing is largely driven by material and labor costs. Manufacturers typically increase prices once a year, sometimes twice. Those increases are announced and affect everyone in the market.
If a contractor gives you a price this week, there is a strong chance that price is still workable a few weeks from now unless there has been a documented increase.
Storm seasons can create legitimate scheduling pressure. Artificial deadlines designed to force a fast decision are something different.
A roof replacement is not an impulse purchase. You should have time to review the scope, compare estimates, and ask questions. If urgency is the primary tool being used, step back.
“Zero Interest” Financing
Financing itself is not the issue. Transparency is.
You will often see offers for zero interest or no payments for 12 to 18 months. On the surface, that sounds attractive. Spread the cost out and preserve cash.
Roofing contractors, however, are not banks. Promotional financing is provided by third-party lenders. Those lenders charge the contractor dealer fees, sometimes five to six percent or more, for offering those terms.
That cost does not disappear. It is built into the contract price.
There is nothing wrong with using financing if it makes sense for your situation. Just understand how it works. Ask who the lender is. Ask whether there is a discount for paying cash. Ask whether the promotional terms carry a built-in fee.
If the structure is not explained clearly, you are not getting the full picture.
Fake and Incentivized Reviews
Online reviews matter. That is precisely why they get manipulated.
Completely fabricated reviews are one issue. There is also a gray area where companies offer discounts or gift cards that are contingent on leaving a five-star review. Most major platforms prohibit compensation in exchange for positive reviews, but it still happens.
A few signs to watch for include an unusually high number of reviews with no negative feedback at all, large clusters of reviews posted in short time spans, or reviews that sound generic and interchangeable.
No company is perfect. A long history of exclusively glowing reviews without any variation deserves a closer look.
Door Knocking and Inexperience
Door-to-door solicitation is a legitimate business model. It is common in roofing after storms. There is nothing inherently wrong with knocking on doors.
The concern is who is leading the process.
In many storm-driven models, the person knocking on your door is very new to roofing. It is a volume strategy. Recruit aggressively, provide basic training, and send people into neighborhoods.
Everyone has to start somewhere. Inexperience alone is not unethical. The problem arises when an inexperienced salesperson becomes the primary decision-maker on a major structural purchase.
Many door knockers cannot clearly distinguish between storm damage and normal age-related wear. They may not understand manufacturer installation requirements or local building code. Their training is often more focused on closing than diagnosing.
Before signing anything, ask who will supervise the project and how long they have been installing roofs. Experience should be leading the job, not just the sales conversation.
The Contingency Agreement
This often goes hand in hand with storm door knocking.
You are told there is no cost and no obligation. Just sign so the contractor can “work with your insurance.” What you are usually signing is a contingency agreement.
That agreement typically states that if your insurance claim is approved, you agree to use that contractor to perform the work.
Many homeowners do not realize they may be committing before comparing bids, verifying credentials, or reviewing scope differences. A contingency contract can legally obligate you to move forward if the claim is approved.
There is nothing inherently wrong with contingency contracts when they are clearly explained and entered into thoughtfully. The issue is pressure and lack of understanding.
Read before signing. Ask under what conditions you can cancel. Make sure you are choosing intentionally, not simply reacting to whoever knocked first.
Not Knowing the Code or Manufacturer Requirements
Some roofing mistakes are intentional. Many are the result of inexperience or lack of education.
Most municipalities in Texas operate under versions of the International Residential Code. In addition, manufacturers publish detailed installation instructions tied directly to warranty coverage. Those requirements are not optional.
Common issues include installing shingles on slopes that are too low, improper drip edge sequencing, incorrect starter strip installation, and failing to install a cricket behind a wide chimney.
Standard asphalt shingles are not appropriate below a 2:12 slope. Yet they are frequently installed on pitches that are too flat.
Can You Install Shingles on a Low-Slope Roof?
Insurance scopes are not always written with full code compliance in mind. That does not automatically make them wrong, but it does mean someone on the contractor side needs to understand what is required and what is optional.
Roofing is a system governed by specifications. When those specifications are ignored or misunderstood, problems follow.
The “Free Impact-Resistant Upgrade”
Impact ratings matter. How they are marketed sometimes does not.
Several manufacturers submitted existing laminated architectural shingles for impact testing and received a Class 3 rating. Class 3 is legitimate. Class 4 is higher.
In many cases, the underlying product did not materially change. It was tested and classified.
The issue arises when a Class 3 architectural shingle is presented as a dramatic “free upgrade” on an insurance job. On many insurance replacements, the estimate already allows for a laminated shingle. If that same laminated shingle now carries a Class 3 designation, it may not represent a meaningful change from what was already included.
A true upgrade typically involves moving from three-tab to laminated, or from Class 3 to Class 4.
If someone offers a “free upgrade,” ask for the exact manufacturer and product name. Ask what was originally included. Make sure the upgrade is measurable, not just marketing language.
How to Protect Yourself
The most important thing you can do is slow down.
Active leaks deserve prompt attention. Most hail damage does not require a same-day decision. Even a roof with significant hail impact may function for quite some time before interior leakage develops.
After a storm, there is noise in the neighborhood. Trucks, yard signs, and door knocks. Some contractors imply shingles will run out or that you must act immediately.
Shingle manufacturers do not run out of product in the middle of storm season. Certain colors may tighten temporarily, but widespread depletion is rare.
Before signing a contract, get at least one additional opinion. Verify credentials and affiliations. Review the scope line by line. Understand exactly what product is being installed. Read the agreement carefully.
A roof replacement affects your home’s structure, insurance record, and long-term value. It should not be awarded under pressure. A confident contractor will still be there after you have had time to think.